Structural design

Inspirations |

This slideshow requires JavaScript.

By my inspirations you can clearly see how I’m looking for an acrylic design toped with design. I had a little hard time looking for a project for this inspiration but then I end up feeling that it fits perfectly for project three (Ambiance).

for what? 

This slideshow requires JavaScript.

Restaurant Sign.


What I did is that i took my own logo for Ambiance with the pattern in a big art-board in order to be printed in an acrylic.

Screen Shot 2017-12-07 at 10.01.24 AM

So by my design what I did is that i kept asking couple of my friends about the instructions for printing since it’s kind of my first time doing it alone without a help. .

I did had struggles to find an appointment for the laser cutter so I managed to contact Digital Print in Salwa road so that they can print it for me by the last minutes.

So I decided to do the circles as punched out while the lines are engraved.

This slideshow requires JavaScript.

I’m so sorry for the bad documentary but sadly I didn’t had the time to take a professional photos.. I hope when having it back I’ll document it well.

So happy. 



Final Project | Branding

Color Scheme |

Screen Shot 2017-12-06 at 6.26.45 PM.png

Now when it comes to my color scheme, I really thought if completing my love and loyalty for the color pink so I strated with it as the first and then start building other colors to it as well, the purple and yellow is somehow going similar with the pink so I picked green to break it down and somehow give it a different brand. not cliche’.

Logo Design |

I decided to design a leaf for the logo and also to come-up with a ‘since…’

Screen Shot 2017-12-06 at 6.29.51 PM.png
I designed it by photoshop and exported it PNG so that I can transfer it easily to illustrator and play with it as well. 
Screen Shot 2017-12-06 at 6.33.24 PM.png

Screen Shot 2017-12-06 at 6.33.55 PM.png

Patterns |

Screen Shot 2017-12-06 at 6.35.29 PM.png
I created this pattern to be used for almost every package, the different shape may be for different flavours.. type or section

Business Card |

Screen Shot 2017-12-06 at 6.40.33 PM.png
I felt like it’s important to not go for one color, but try to use a color that will go with the rest. 

Packagings | before folding | Illustrator file |

This slideshow requires JavaScript.

Final Project

Inspirations / 

This slideshow requires JavaScript.

So by looking for inspirations what I thought of is doing something little different than what i am used to, I’m the kind who’s always looking for one color and work hard on a logo instead of patterns and other details… What I thought of this time is more something complicated with the logo/pattern and go with a little different color scheme.

Logo design | 

So since my Inspiration is all about patterns I thought of starting a coffee shop which is located in Paris with a branch in Doha… and I’ve been looking for a name.. I thought of the word ‘happy/energy/mood/smile’ something that going to let people feel about the happiness.

This slideshow requires JavaScript.

I also asked couple of my friends/classmates about the name suggestions, Umore is in Italian while Ambiance is in french …. I picked Ambiance with them in order to have the french feeling all.

What coffee shop is’t?

At first I started the Idea with a high-end gelato shop but then while working I figured-out that I should also expand it in order not to feel very limited specially that it’s a 13 package project this time, while expanding it I felt like loosing the interests to work with gelato… so yeah… not a gelato brand anymore. but it’s more like a french coffee shop that sells > macarons/ bakery/ chocolates.

Brand statement | 

Ambiance’ is a French luxury bakery and sweets maker house created in 1886. It is one of the world’s best-known premier sellers of the hazelnut with chocolate gelato, thousands are sold every day. You will feel as if you are in the bakery itself, the aroma of the pastries, the chocolates and sweets will overwhelm you with delight. Fresh and full of flavour, you will leave knowing you have a part of France with you. You will be treated to numerous combinations of sweets for every occasions by personal staff who will help define your personal tastes.



Project 2 | Final outcome

This slideshow requires JavaScript.

Those are the final packages, each package fits around 4-5 of the collected item, they are simple and white for spaces for the consumer’s interpretation, if they wish to design the package to make it more personal. The colors are chosen based on the real color of each object. The front is the illustration and the back contains a short description of the importance of collect such objects.

I really liked this project 1 because it’s different than my others when it comes to the color and the style, I wanted to try something different. as well as, I liked this project because it’s something more private and personal, I liked how this project is reflecting me in sooo many ways! I’m the kind who looks for packages to fit for her things, and now finally, I have my own. hahaha.


Project 2 | Designing

Screen Shot 2017-12-07 at 8.23.23 AM

I started by hand drawing the objects and then moved to vectors because it felt more clean and legible. I played with the type around the illustration, such as under or above or within. The typography and illustrations worked more when they were integrated together, they looked more integrated as a lockup. I personally liked the first row but I added more to the transparency in order to let the type show more.

How did I picked the packages |

Honestly, by this project all what I was looking for packages that fits in A3 since I had a very bad experience with those with a1, I struggle a lot while printing as well as while sticking a thick paper to it in order to be packaged well and in order to be as thick as possible. I tried my best to look for packages that fits each collection that I picked.

Project 2 | First phase

Inspiration | 

This slideshow requires JavaScript.

For the inspirations I was looking at packages that fit more than one of the same thing. I also had an eye on the mechanism of the package, how it folds and how it opens and closes. I needed packages that are easily closed and opened without getting torn or fragile for a long time. I was also looking at illustration styles and typography. Because each thing I collect already has a deep store to it, I wanted a simple design which illustrates the object with a short slogan of its significance.


Concept Behind the project | 

I am a person who loves and enjoys collecting things from different places. I collect because collecting to me is like owning a memory of a place or person. This project focuses on packages for things that I collect such as stones, leaves, letters, cards, bottles, pins and fabric pieces. When I collect them I always look for the perfect box or place to store them where they won’t get damaged. Therefore, in this project I am looking to develop a package for each of the things I collect.

Colors | 

I personally feel like by this project I’m kind of looking for other kind of colors, I want it to be different and suitable for each audience instead of specifying.

Style | 

I’m also looking for a simple kind of style, like a vector with a type. I’m kind of looking for playing around the type instead of colors/patterns this time.